News and Commentary

Gwyneth Paltrow Gets Owned BY NASA Over Healing ‘Goop’ Stickers

Gwyneth Paltrow just had an “unconscious uncoupling” from NASA.

The actress, who pitches “vaginal steams” and absurdly expensive goods through her website (where a white T shirt with the tiny word “feelings” on it sells for $105 and you can find the answers to age-old questions, like, “Is lube toxic?”), once famously said that she wasn’t getting a divorce, she and her husband had simply had a “conscious uncoupling.”

Now, NASA wants a divorce, too.

Goop sells “wearable healing stickers” that “rebalance the energy frequency in our bodies.”

“The concept: Human bodies operate at an ideal energetic frequency, but everyday stresses and anxiety can throw off our internal balance, depleting our energy reserves and weakening our immune systems. Body Vibes stickers come pre-programmed to an ideal frequency, allowing them to target imbalances. While you’re wearing them—close to your heart, on your left shoulder or arm—they’ll fill in the deficiencies in your reserves, creating a calming effect, smoothing out both physical tension and anxiety. The founders, both aestheticians, also say they help clear skin by reducing inflammation and boosting cell turnover,” says the website.

Goop said the stickers, sold by a group called Body Vibes, are “made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear,” CNN reported.

The wearables, which cost about $60 for a pack of 10, come “pre-programmed to an ideal frequency” and “promote healing” by tackling “imbalances,” the website claimed.

But NASA told CNNMoney it doesn’t use carbon material to line its suits, and its current spacesuit has no carbon fibers in it at all.

Gizmodo was the first to take on Goop’s NASA claims about the stickers. Goop removed the NASA mention from its post after the outlet’s story went up.

In a statement, Goop said its advice and recommendations do not constitute “formal endorsements.”

“The opinions expressed by the experts and companies we profile do not necessarily represent the views of [Goop],” the brand said. “Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”

So, forget those healing stickers. Instead, drop your money on Goop’s “Energy Clearing Kit.” What you get:

  • 1 bundle of California white sage
  • 1 piece of palo santo
  • 1 smudge bowl
  • 1 feather fan
  • 1 monk oil (1 oz)
  • 1 shungite stone

“This kit comes with everything you need to cleanse your home/work space/other personal sanctuary of any and all negative energy—all with entirely clean, instantly soothing, incredible-smelling ingredients.”

Wow! And at only $195! Now that’s a goop bargain! And there are so many uses for your new smudge bowl!