Target Doing Damage Control After Transgender Bathroom Policy Backlash

On April 19, Target announced that it would allow men who self-identify as women to use women's restrooms and changing rooms and vice versa. Unsurprisingly, the policy resulted in a strong backlash, including a boycott petition that quickly topped a million signatures and sinking stock value. Amid the turmoil, Target CEO Brian Cornell is doing the rounds to explain the measures the store is taking to meet the safety concerns raised by customers and defend the store's transgender policy.

With Target's value dropping roughly 10 percent ($4.5 billion) in the last month and public opinion of the store dipping, Cornell appeared on CNBC's "Squawk Box" on Wednesday to assure Americans that the store was prioritizing "safety" despite the bathroom and changing room policy that would allow men to enter women's facilities.

"We're going to continue to embrace our belief in diversity and inclusion, just how important that is to our company. But we’re also going to make sure our focus on safety is unwavering," said Cornell.

One of the ways in which the store will answer concerns about the policy is to add family bathrooms to all of its stores over "the next few months."

"We’re committed over the next few months, to make sure every one of our stores has [the family bathroom] option, because we want to make sure that our guests be welcomed in our stores," he said. "But if there’s a question of safety, I can tell you and others, our focus on safety is unwavering, and we want to make sure we provide a welcoming environment for all our guests, one that’s safe, one that’s comfortable."

Cornell defended his company's policy by comparing it to the early stages of desegregation, saying, "A couple weeks ago, one of our team members sent me a note reminding me that if we went back to the mid-60s, our company was one of the very first to use African-American models in their advertising, and back then, it wasn’t well received."

But as one journalist recently demonstrated, the way in which Target's policy has been implemented effectively allows any man to just walk right into a women's restroom, the management unable to take any precautionary measures.

Though LGBT activists have attempted to paint single-sex bathroom policies as discriminatory, the real concern is that men with ill-intent will abuse transgender policies to gain access to women's facilities. As The Daily Wire and others have documented, the examples of abuses of transgender bathroom policies are already numerous. Here's a list from AFA of a few recent cases where ill-intending men took advantage of similar policies:

NY Daily News: Seattle man undresses in women's locker room at local pool to test new transgender bathroom rule

Life Site News: Sexual predator jailed after claiming to be ‘transgender’ to assault women in shelter DA: Cross-Dressing Man Secretly Taped Women at Macy’s

Western Morning News: Cross-dresser branded 'high risk' to women

NBC Connecticut: Teen Coerced Into Food Court Bathroom for Sex: Cops POLICE: CALIF. LOCKER ROOM SUSPECT USED DISGUISE

Purdue University: Purdue police investigate report of man taking photographs in women's restroom

The Mercury News: San Jose sex offender wearing fake breasts, wig arrested for loitering in womens' restroom

Pittsburgh Post-Gazette: Greensburg man who photographed cheerleaders to be tried Cross-dresser arrested in bath house

St. Petersburg Times: Cross-dressing man sentenced for battery

Partial transcript via Warner Todd Huston.

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