There’s a price to pay for jettisoning your principles in search of money and ratings, apparently.
After months of becoming the Donald Trump Network, Fox News lost its position as the leader in cable news for the first time in 14 years.
CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001).
Of particular note, CNN has narrowed the gap with Fox News (196k vs. Fox News’ 215k) to its smallest level (-9%) in over seven years (since October, 2008) in Today Day among adults 25-54. CNN beat Fox News in prime time this month among adults 25-54.
In January 2012, Fox News deliriously announced:
FOX News Channel (FNC) achieved a rare television milestone today in clinching ten years as the number one news network in cable television. Having surpassed CNN in January 2002, FNC has now reigned over the cable news universe for an entire decade while continuing to outpace both CNN and MSNBC combined in total viewership, according to Nielsen Media Research.
Remarking on the feat, FOX News Chairman and CEO Roger Ailes said, “We are extremely proud of the phenomenal achievement created by the hard work and talent of the FOX News Channel employees and recognize how difficult it is for a cable network to sustain this level of dominance for a decade. America has clearly embraced fair and balanced news.”
Now that “fair and balanced” means supporting a candidate whose positions could well lie within the province of the Democratic party, why should viewers watch Fox when they can watch CNN?