Goop, the lifestyle brand from actress Gwyneth Paltrow that has pushed such medically necessary treatments as vagina steaming and vagina eggs, has been referred to regulators in the United Kingdom for “potentially dangerous” claims made about their products.
The pro-science organization known as the Good Thinking Society reported Goop for a whopping 113 misleading claims on their website, a violation of Great Britain’s advertising laws.
The Sunday Times reviewed the documents sent to the regulators, and report that the Good Thinking Society claimed Goop made “potentially dangerous” claims about their health products, the health benefits of which are “unproven.”
“It is shocking to see the sheer volume of unproven claims made by Gwyneth Paltrow’s Goop about their products, especially given that some of their health advice is potentially dangerous: nobody should be advising customers to avoid using conventional sunscreen or that pregnant women should take vitamin A, something that health experts have warned can be harmful to unborn children,” Laura Thomason, project manager at the Good Thinking Society, told the Independent.
Retail Gazette reports that the products reported to the regulators “are a range of sun protection products, pre-natal supplements, and a ‘medicine bag’ featuring a selection of ‘health-giving’ stones.”
In response to the allegations, a representative for Paltrow told Fox News:
“When used as recommended, Goop’s the Mother Load supplements are safe during pregnancy. The Mother Load contains a very moderate 450 mcg (1500 IU) of vitamin A (preformed vitamin A as retinyl palmitate), which is less than the recommended daily intake of 600 mcg per day (per NHS).
The 4000 IU beta-carotene included in Mother Load is only converted in the body to vitamin A as needed, and there is no safety concern for eating this, as there would be no safety concern for eating a large number of carrots containing beta-carotene. The Mother Load package contains a warning that pregnant women should not consume more than 10,000 IU vitamin A daily due to risk of birth defects."
This is just the latest blow to Goop, which just last month settled a lawsuit for $145,000. As The Daily Wire previously reported, the lawsuit was brought by consumers who purchased expensive jade and quartz “vagina eggs” to regulate hormones and ease menstrual cramps.
“It turns out, contrary to Goop's advice, shoving a large egg made out of a porous mineral into the recesses of your lady-regions may not be the best treatment for conditions like endometriosis,” The Daily Wire’s Emily Zanotti wrote.
The lawsuit was filed by the California consumer protection office and alleged that Goop knew or should have known that this treatment, as well as a “flower essence” marketed to treat depression, wouldn’t work.
"The health and money of Santa Clara County residents should never be put at risk by misleading advertising," the consumer protection bureau’s attorney said in a statement at the time. "We will vigilantly protect consumers against companies that promise health benefits without the support of good science … or any science."
Goop responded to the lawsuit by claiming it arose out of an “honest disagreement” about the effectiveness of the eggs.
Earlier this year, the company was criticized by medical professionals for marketing a “harmful” $135 at-home coffee enema. The Mayo Clinic even came out against the enemas, suggesting they could cause allergies, arthritis, aggravate asthma, bloating, cramping, nausea and even liver and intestinal tract damage.
Goop’s latest troubles also come just a month after the brand launched in the U.K. On September 24, 2018, Goop set up a pop-up shop in London’s Notting Hill and started an e-commerce website — their first in Europe.