Michelle Obama Is Embarking On An 'Arena' Tour

Former First Lady of the United States Michelle Obama speaks during the Opening General Session of the 2018 American Library Association Annual Conference
Erika Goldring/WireImage

Michelle Obama will tour the United States this fall in support of her forthcoming book, "Becoming," but instead of the typical appearances, Obama is embarking on what can only be described as an "arena tour."

The Washington Times reports that Obama, who begins her tour in November, is working with entertainment production company Live Nation to book dates in huge, ten thousand-plus seat venues, like Chicago's United Center, the Pepsi Center in Denver, Colorado, and the American Airlines Center in Dallas, Texas.

This is the first time, experts say, an author has been expected to command such huge audiences. When Hillary Clinton toured with her book, she sold out smaller auditoriums. Mega-authors, the Washington Times says, typically cap attendances at book events at around 3,000 people.

The price tag for tickets is about as massive. Some seats in prime territory are going for as much as $30,000 face value. Upper bowl seats at the United Center without prime views cost around $30, but are selling out quickly. If you're a local student, you may get to go for free — 10% of all tickets are being donated to local charities.

Michelle Obama's book is due out November 13, just after the mid-term elections, and, no doubt, she's hoping for something of a victory tour. Her husband, former President Barack Obama, will follow closely behind. His book, also a memoir of his White House years, is expected out early next year.

There's no word on whether Barack Obama will embark on a similar arena tour, but if Michelle's events do well, there's no doubt Barack Obama will use her tour as a roadmap.

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