Dems Announce Their Three-Word Campaign Slogan For 2018

Photo By Sarah Silbiger/CQ Roll Call

House Democrats have chosen their campaign slogan for 2018, and ironically, it seems to be derived from the most famous Republican of them all.

The slogan, “For the People,” could easily have been stripped from the last line of Abraham Lincoln’s immortal Gettysburg Address, in which he concluded:

It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth.

Of course, the Democratic Party, which excluded God from their 2012 party platform and is hell-bent on saving abortion at all costs, might be a tad uncomfortable with “under God,” but let’s not get picky.

The Democrats had initially decided to use the slogan “Better Deal,” but found it didn’t resonate with voters. According to Politico, “House Democrats plan to begin working ‘For the People’ into their statements and press conferences, with a focus on three key areas: addressing health care and prescription drug costs; increasing wages through infrastructure and public works projects; and highlighting Republican corruption in Washington.”

Rep. Cheri Bustos (D-IL), co-chair of House Democrats’ messaging arm, told Politico, “We have 110 days from right now until Election Day and we will be spending the month of August in our home districts and we wanted to make sure we are singing from the same song sheet on the three top issues,” adding, “Those are three promises that this president made to the American people that he has not kept. Sometimes you have to clearly and simply point out how we’re different. With discipline and not being distracted by the outrage of the day, that’s how people can start hearing us.”

Bustos concluded, “We basically put it all on paper to say here are our top issues — they’re simple, they’re easy to understand. That’s how you break through this tweet machine coming out of 1600 Pennsylvania Avenue.”

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