‘Handmaid’s Tale’ Themed Wine Flops On Its First Day

“Can you turn rape into marketing copy?”

 'The Handmaid's Tale' costumes pass by a special 'Midnight Matinee' performance of 'Three Tall Women' on Broadway benefiting The Actors Fund of America at The Golden Theatre on May 17, 2018 in New York City.
Bruce Glikas / Contributor / Getty Images

A company promising to create a line of wines inspired by the Hulu series "The Handmaid's Tale" (which is based loosely on the nightmares of Gloria Steinem), canceled production less than 24 hours after announcing the themed beverage.

According to HuffPo, the cancelation "came after People reported Tuesday that wine merchant Lot18 collaborated with series producer MGM to sell three new wines based on 'bold characters' from the show: Offred (Elisabeth Moss), Ofglen (Alexis Bledel) and Serena Joy (Yvonne Strahovski)."

The wine would be ironic, considering that most women are not allowed to drink in the fictional Republic of Gilead.

On the wines and their characterizations, HuffPo has more:

The label for a 2017 Pays d’Oc pinot noir inspired by Offred describes the wine as "rich and complex." Its "lush, fruit flavors of cherry and cassis are complemented by earthy flavors of mushroom and forest floor," an apparent reference to a scene in which Moss’ character and her young daughter hide in the woods from the new regime, but are ultimately stopped and separated.

This wine also promises to "a powerful experience you will never forget."

A Rogue Valley cabernet sauvignon based on Ofglen ― a handmaid who falls in love with another woman, is horribly punished for it, and is sent to a labor camp after she lashes out ― is described as "a daring testament to the heights that Oregon Cabs can reach" with a "warm, spicy finish."

And the label of Serena Joy’s 2016 Bordeaux blanc calls it "sophisticated, traditional and austere." While the "wine may initially come off as restrained, a few sips reveal it to be hiding layers of approachable white grapefruit and lemongrass, backed by weight and concentration" ― flavors that perhaps best symbolize a repressive woman who is also repressed.

Twitter users were deeply offended by the wine company, which they said was profiting off the rape and oppression of fictional women:

The backlash became so intense that Lot18 pulled the wines late Tuesday, after consulting with MGM. Their website, however, lists the Offred pinot noir as “sold out."

"The Handmaid's Tale," a fantasy show for Planned Parenthood supporters, frequently characterizes religious people as nutcases who will force women to become baby machines and even marry children should they ever assume power.

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