A McDonald's restaurant in California has flipped its iconic golden arches upside down to honor women, or something.
The Lynwood location, owned by franchisee Patricia Williams, turned their "M" sign upside down so it appears to be a "W," to represent women. The move aligns with International Women's Day, which is March 8.
A McDonald's spokesperson told Business Insider that the inverted arches is a "celebration of women everywhere."
That flipped fast food sign holds a lot of power, apparently.
According to Business Insider, it's not just the Lynwood location getting political, but the whole chain: "McDonald's will turn its logo upside down on all digital channels, such as Twitter and Instagram. Additionally, 100 restaurants will have special 'packaging, crew shirts and hats and bag stuffers' to celebrate International Women's Day."
"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," said McDonald's Chief Diversity Officer Wendy Lewis.
"From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success," she added.
Needless to say, flipping a fast food sign is beyond pointless and does literally nothing for woman. Conservative women took notice.
But then again, there will always be people to fall for the public relations stunt. Bless them.