The 90th Academy Awards, hosted by the very boring Jimmy Kimmel, pulled just an 18.9 rating in Nielsen’s preliminary overnight numbers from 8-11 p.m. EST. That's down 15.6% from the 2017 Oscars, also featuring Kimmel.
And the numbers just keep going down. As Hollywood gets more and more political — with actors and directors going off on liberal rants when it's their turn at the podium — viewers are tuning out in droves.
For instance, the 2017 Oscars pulled a 22.4 rating in Nielsen’s overnight numbers. But that was down down 4.3% from the preliminary numbers in 2016, when comedian Chris Rock hosted. And the 2016 numbers were an 8% drop from 2015.
But here are the interesting numbers: The 2017 Oscars, which pulled that 22.4 rating, eventually tabulated 32.9 million total viewers, The Wrap reports. "This year’s ABC special will need to stay north of 32.018 million — which is what host Jon Stewart and Best Picture “No Country for Old Men” got in 2008 — to avoid an all-time low audience return. Stewart managed a 20.8 in overnight returns."
So Stewart got a 20.8, but Kimmel got just an 18.9. Unless things go askew — and the prime-time tally did cut off before the interminable show, 50 minutes longer than scheduled, got to the big awards — this year's Oscars could set some new records.
Some very bad new records.
But that's par for the course nowadays with hyper-political big events. Viewers just want to tune in and be entertained, not lectured by limousine liberals or millionaire football players. Notes the Hollywood Reporter, "All three marquee events of the U.S. TV calendar of the year thus far — the Golden Globe Awards, the Grammys and the Super Bowl — were off significantly from the 2017."