Controversial YouTube star Logan Paul will be out a cool $1 million a month after YouTube announced on Friday that his videos will no longer be monetized.
Paul's "recent pattern of behavior" landed him a temporary ad suspension on his channels, announced YouTube.
Paul is estimated to generate more than $1 million each month from ads on his videos and has attracted more than 16 million subscribers, according to Buzzfeed.
In December, Logan was hit with an onslaught of backlash for uploading a video post from Japan's Aokigahara forest, dubbed "Suicide Forest," wherein Paul and friends encounter a deceased man hanging from a tree.
But it was seemingly Paul's latest video, which showed the YouTuber tasering two dead rats, that was the last straw for YouTube.
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” said YouTube in a statement. “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
The suspension comes on the heels of Paul's channels being removed from "Google Preferred" in January. "YouTube also said that it would not feature Paul in the fourth season of Foursome, a romantic comedy web series produced exclusively for YouTube Red, and put his new originals on hold," Buzzfeed wrote.
It's no secret that YouTube has an unclear standard when it comes to demonetizing content. The platform has demonetized countless incredibly tame conservative content creators, though Paul was not demonetized for the suicide video — it took two dead rats to get him cut off from his ad revenue.
But this is the problem with censorship of any kind, particularly the kind with no consistent standards.