Retail giant Macy's has leaped into the race to make Islam fashionable, announcing Wednesday that it will partner with the clothing brand Verona Collection, a "selection of modest, ready-to-wear pieces geared toward Muslim women," according to USA Today.
Starting February 15, Macys.com will be offering dresses, tops, cardigans, pants and, last but not least, hijabs. Prices range from $12.95 to $84.95.
“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” Lisa Vogl, founder of Verona Collection, said in a news release.
The Verona Collection stems from The Workshop at Macy's, a business development program run by women and minorities.
“Through The Workshop at Macy’s, Lisa shared her vision to create a collection that speaks to a community of women looking for a solution to their fashion needs,” said Cassandra Jones, senior vice president of Macy’s Fashion. “Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion."
Lisa Vogl converted to Islam in 2011, according to an article on Verona's website. As a single mom, she found it difficult to find cheap, modest clothing that was also fashionable. By launching the collection, she hopes to make it possible for other mothers in her situation.
"After doing a bit of research, she realized that many other women, both Muslim and non-Muslim, felt the same way," the article said.
Maxi dresses and hand-dyed hijabs will also be in the collection.
The clothing line comes on the heels of the fashion and modeling world catering to Islamic demographics by making the hijab — what women are forced to wear in Islamic countries — a fashion statement. This movement sometimes stoops to ridiculous levels, as in the case of L'Oreal Paris choosing a hijab-wearing fashion model to advertise a hair care product.