First Toblerone did this (c'mon, what is that!?), and now Cadbury is acting, well, like a cad.
Cadbury, founded by Quaker John Cadbury in 1824, is dropping the word "Easter" from its Easter egg hunts this year. Instead, this year's Easter campaign will be called the "Cadbury's Great British Egg Hunt."
Britain's National Trust will hot some 300 hunts, including those at the Black Country at Wightwick Manor and Moseley Old Hall in Wolverhampton. But anger is growing over the chocolate company's decision to take Easter out of Easter.
And now, the prime minister has jumped into the middle of the row between Cadbury and the Church of England. She says Cadbury's decision to drop Easter is "absolutely ridiculous."
“I’m not just a vicar’s daughter I’m a member of the National Trust as well," She said, according to The Sun newspaper.
“I think the stance they have taken is absolutely ridiculous. I don’t know what they are thinking about frankly. Easter’s very important. It’s important to me. It’s a very important festival for the Christian faith for millions across the world. So I think what the National Trust is doing is frankly just ridiculous.”
The National Trust website invites people to “Join the Cadbury Egg Hunts” before adding: “Join us over the Easter holidays to run through muddy woodlands, around mystical lakes and along nature trails on a Cadbury Egg Hunt.”
A National Trust spokesman said: “It’s nonsense to suggest the National Trust is downplaying the significance of Easter. Nothing could be further from the truth.
“We host a huge programme of events, activities and walks to bring families together to celebrate this very special time of year.
“A casual glance at our website will see dozens of references to Easter throughout.
“Our Easter events include our partnership with Cadbury’s, which has been running Easter egg hunts with us for 10 years.
Meanwhile, the Express and Star newspaper quotes John Spellar, the Labour MP for Warley, as saying: "In all the years I have represented my incredibly diverse constituency not once has anyone complained to me about Easter events or Christmas events either for that matter.
“Why I am so incensed by this action is that it needlessly fuels public concern and worsens relations between communities. It’s the worst sort of politically correct fake news, whether its big companies or public bodies these over promoted, over educated imbeciles should think before they make such daft decisions.”
Sure doesn't sound like fake news.