The next time a Target employee enthusiastically asks whether you need help finding something, don&#8217;t be flattered. It might be homework.
The retail giant is testing a new employee grading system that could evaluate workers on everything from reliability and teamwork to something much harder to measure: whether they&#8217;re friendly enough while helping you find toothpaste.
In other words, your local Target employee may soon be getting a performance review because they didn&#8217;t look excited enough to tell you where the paper towels are.
According to reports, managers will assess workers on customer interactions, including how consistently they greet shoppers, make eye contact, offer assistance, and generally project the kind of cheerful energy usually associated with Disney cast members and golden retrievers.
The effort is part of a larger push by Target to improve the in-store shopping experience as the company tries to reverse sluggish sales and lure customers back into stores.
Target CEO Michael Fiddelke has made customer experience a major priority, arguing that a better shopping experience starts with friendlier employees.
That&#8217;s where things get interesting.
Because most shoppers probably agree that customer service has gotten worse over the years.
We&#8217;ve all experienced it. The cashier who acts offended that you interrupted their conversation. The employee who disappears the second you need help. The customer service desk that somehow has nobody working at it despite there being six people waiting in line.
There is a reason people still talk about Chick-fil-A employees like they&#8217;re members of some elite hospitality unit.
People appreciate good service.
The question is whether you can force it.
Target&#8217;s new approach builds on the company&#8217;s existing &#8220;10-4&#8221; rule, which encourages workers to acknowledge customers within 10 feet and offer assistance when shoppers come within four feet.
The company has already trained more than 300,000 employees through a new guest experience program and says stores receiving additional staffing support have reported higher customer satisfaction scores.
But critics immediately spotted a potential problem. Nobody likes being graded on vibes. Especially not retail workers who are already dealing with long shifts, staffing shortages, difficult customers, and the occasional person trying to return a Christmas tree in March.
The idea that an employee&#8217;s performance score could depend in part on whether management thinks they smiled enough has sparked predictable backlash online.
Some worry that friendliness is becoming another impossible-to-measure corporate metric.
Others are asking an obvious question. If a store is understaffed, shelves are empty, and checkout lines stretch halfway to electronics, is a bigger smile really the solution?
Retail analyst Neil Saunders raised a similar concern, warning that Target needs to make sure any grading system is transparent and fair. He also noted that friendliness alone won&#8217;t fix inventory issues, staffing problems, or long waits.
Most customers don&#8217;t walk out of Target furious because nobody smiled at them. They walk out furious because they spent 20 minutes looking for an employee who could unlock a cabinet containing a $12 bottle of shampoo.
Still, Target appears convinced that better customer interactions can help separate physical stores from online shopping.
After all, Amazon can deliver paper towels. Amazon cannot pretend to be excited that you&#8217;re buying decorative pumpkins in July.
At least not yet.
The bigger question is whether Target employees are about to become retail workers or aspiring theater kids.
Because if your annual review depends on enthusiasm, some people may soon find themselves performing for an audience of one: the mom looking for the Hearth &amp; Hand section.

Why Your Next Trip To Target May Be A Test

Retail

Target

Target is being raked across the coals following a botched Black Friday giveaway that was overhyped and underwhelming.
The retailer attempted to lure shoppers into the store ahead of the biggest shopping day of the year by promising the first 100 people in line early Friday morning “a limited edition iridescent holiday tote filled with fun giveaways.” In addition, ten randomly selected people at each store could win grand prizes including a Laifen hair dryer, a Ninja slushie machine, Beats headphones, and a $100 Target gift card, among other items.
People started posting on social media about being camped out overnight in the freezing cold despite the rules clearly stating that no one was allowed to line up until 4 a.m. at the earliest. After the event, many customers complained about poor enforcement for line jumpers.
But in the end, it didn’t matter much because almost everyone expressed their frustration at the contents of the swag bags. The oversized tote wasn’t “stuffed” – instead, it had a few cheap items that inspired most recipients to deem the entire thing a waste of time and energy.
Most photos posted by shoppers who scored the giveaway showed similar contents, including a pack of UNO cards, a miniature Gemz shampoo package, a small bag of Nerds candy, an Elf cosmetic product, and a variety pack of LMNT electrolyte water supplements. The small items looked tiny in the oversized tote bag.
There was a plethora of negative comments, video reactions, and spoof videos across all social media platforms.
“Thanks @Target for the most pathetic black friday swag bag imaginable,” one X user wrote alongside a photo of the giveaway items.
<blockquote class="twitter-tweet">
thanks <a href="https://twitter.com/Target?ref_src=twsrc%5Etfw">@Target</a> for the most pathetic black friday swag bag imaginable <a href="https://t.co/8vZXfqdrQ5">pic.twitter.com/8vZXfqdrQ5</a>
— batt (@tasteochaos) <a href="https://twitter.com/tasteochaos/status/1994369632141218089?ref_src=twsrc%5Etfw">November 28, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
“You advertise that the first hundred people in line would get swag bags filled with goodies… And this is what you came up with? Pretty ridiculous and disappointing,” another commenter <a href="https://x.com/NoExcusesJFDI/status/1994456688582430893">agreed</a>.
“Waited hours for those ‘swag bags’ just to get… this? What a freaking joke. Y’all hyped it up like it was Christmas morning and handed us a bag of nothing. Guess I’ll go play Uno with everyone else who got played today. Absolute scam-level disappointment,” <a href="https://x.com/AbbeyDry9472/status/1994540069336883549">echoed</a> a third.
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The bad PR comes at a terrible time for the retail giant, as the CEO just stepped down in August amid <a href="https://www.dailywire.com/news/target-ceo-steps-down-as-sales-plummet-and-boycotts-from-both-sides-continue?author=Amanda+Harding&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Target+CEO+Steps+Down+As+Sales+Plummet+And+Boycotts+From+Both+Sides+Continue">declining sales</a> and boycotts from both sides of the political aisle.
Black Friday shoppers had praise for a different retailer handing out swag bags, saying the giveaway at Lowe’s put Target to shame. The home improvement retailer handed out swag to the first 50 customers in line at their stores, and the offerings were much more substantial.
Those customers received a five-gallon bucket filled with various building and home improvement items including a drill bit set, a bucket-shaped coffee mug, Magic Erasers, WD-40, and a keychain. Several lucky shoppers also received a &#8220;golden ticket&#8221; with a coupon for a free appliance worth up to $2,000.
Target did not immediately return The Daily Wire&#8217;s request for comment.

Target Black Friday

‘Scam-Level Disappointment’: Target Blasted For ‘Pathetic’ Black Friday Giveaway

'Scam-Level Disappointment': Target Blasted For Pathetic Black Friday Giveaway

Black Friday

Business

Christmas

U.S.

With the advent of internet shopping, the Black Friday landscape has certainly changed dramatically. Instead of risking life and limb to enter the Hunger Games of holiday shopping — often before you&#8217;ve fully digested your Thanksgiving dinner — gifts arrive on your doorstep in days with just a few clicks.
The Daily Wire is here to help with that — with holiday deals on everything from candles and cigars to All-Access DailyWire+ memberships — but first, let&#8217;s take a moment to celebrate all the chaos and catastrophe that you&#8217;ll be avoiding when you do your holiday shopping with The Daily Wire.
Larger-than-usual crowds — fueled by too much coffee, too little sleep, and the promise of a slightly cheaper video game console — increase the risk of injury. The crush of the crowd pushing to get in as soon as doors open can lead to scrapes and bruises — and in extreme cases, people have been trampled to death. In fact, a website called <a href="https://blackfridaydeathcount.com">Black Friday Death Count</a> tracked 17 deaths and 125 injuries that took place either during or in close proximity to Black Friday sales between 2010 and 2021.
In theory, we&#8217;ve come a long way from the fistfights and near riots as parents scrambled to get their hands on the must-have Cabbage Patch dolls in 1983 &#8230;
<iframe loading="lazy" title="SEE IT: The wild story of the Cabbage Patch Kid Riots of 1983" width="500" height="281" src="https://www.youtube.com/embed/mzfuo94KCe8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
In 1996, shoppers who had clearly learned nothing from the Cabbage Patch riots went crazy over Tickle-Me-Elmo. Originally $29, the doll quickly hit a black market price of near $1,000. When some 300 customers lined up outside a Walmart — all hoping to get their hands on one of 48 Elmos — an employee was trampled and had to be taken to a hospital for treatment.
<iframe loading="lazy" title="The Tickle Me Elmo craze that caused a Walmart employee to get trampled, 1996" width="500" height="281" src="https://www.youtube.com/embed/-ajNOP1UvPU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
In 1998, shoppers rioted over Furbies — tiny talking toys that looked like a cross between a baby owl and a Mogwai. In addition to being nearly impossible to find, the toys routinely caused additional headaches when they would not turn off. Still, desperate shoppers turned to the black market and paid far above the original list price of $30-35 to dealers who bought and resold the hot item for hundreds of dollars.
<iframe loading="lazy" title="Vintage Video: The Furby was the gift to get at Christmas in 1998" width="500" height="281" src="https://www.youtube.com/embed/2CWovom0pPI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
The Daily Wire is here to help you avoid the lines — and the risk of bodily harm — as you plan your holiday gift-giving this season. Check out The Daily Wire’s <a href="https://www.dailywire.com/news/the-official-woke-free-gift-guide-for-2025">official woke-free gift guide for 2025</a> and find the perfect gifts for your friends and family.

Make Black Friday Easier — And Less Dangerous — With DW Shop

Economy

Holiday

An Office Depot employee from Portage, Michigan, no longer has a job after refusing to print a poster for a local memorial service for assassinated conservative commentator Charlie Kirk, hosted by Michigan Forward.
The employee, a woman who was only ever identified as &#8220;one of the managers,&#8221; explained on camera that the store could not print a poster for the event because it was &#8220;propaganda.&#8221; The poster in question had already been paid for and featured a photo of Kirk along with the following words: &#8220;The Legendary Charlie Kirk, 1993-2025.&#8221;
Michigan Forward shared video of the exchange, along with a caption that read, &#8220;A team member ordered and paid for a poster to be printed at @officedepot so he could bring it to a vigil for Charlie Kirk tonight in Michigan. When he arrived to pick it up four hours later, the employees said they refused to print it, calling the poster &#8216;propaganda.'&#8221;
WATCH:
<blockquote class="twitter-tweet">
A team member ordered and paid for a poster to be printed at <a href="https://twitter.com/officedepot?ref_src=twsrc%5Etfw">@officedepot</a> so he could bring it to a vigil for Charlie Kirk tonight in Michigan.
When he arrived to pick it up four hours later, the employees said they refused to print it, calling the poster “propaganda.” <a href="https://t.co/WCitioCzZF">pic.twitter.com/WCitioCzZF</a>
— Michigan Forward (@MIForward_Net) <a href="https://twitter.com/MIForward_Net/status/1966636154301669810?ref_src=twsrc%5Etfw">September 12, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;So, we came in for an order earlier,&#8221; one person could be heard saying as he approached the employee. &#8220;To print a poster for a vigil tonight.&#8221;
&#8220;Yeah, we don&#8217;t print propaganda,&#8221; the employee said before he could finish.
&#8220;It&#8217;s not propa—&#8221; he protested.
The employee nodded her head emphatically and assured him, &#8220;It&#8217;s propaganda, sorry, we don&#8217;t print that here.&#8221;
&#8220;All right, so, can we have — what&#8217;s your name?&#8221; the person holding the camera walked closer.
A nearby male employee identified himself as the &#8220;print supervisor&#8221; and the female added, &#8220;I&#8217;m one of the managers, so, I&#8217;m sort of — unfortunately, we do not print —&#8221;
&#8220;So, they say they do not print political propaganda — so this is somebody that passed away,&#8221; the Michigan Forward member protested.
&#8220;That&#8217;s political propaganda, I&#8217;m sorry —&#8221; the manager insisted.
The Michigan Forward member tried a different tack: &#8220;So this is for a prayer tonight. For a prayer vigil —&#8221;
&#8220;MmHmm, it&#8217;s still propaganda,&#8221; she repeated.
A female voice from behind the camera asked the employee to explain what made the poster &#8220;propaganda,&#8221; and the manager claimed that Kirk — who had never run for elected office — was a &#8220;political figure&#8221; and then argued that she did not have to offer any further explanation as to how that made a simple photo of him &#8220;propaganda.&#8221;
The male employee jumped in then, saying that the store manager would be in by Monday.
Video of the exchange quickly went viral, however, prompting a response from Office Depot&#8217;s corporate headquarters.
<blockquote class="twitter-tweet">
To our customers <a href="https://t.co/XYlcFPpInN">pic.twitter.com/XYlcFPpInN</a>
— Office Depot (@officedepot) <a href="https://twitter.com/officedepot/status/1966689535812587608?ref_src=twsrc%5Etfw">September 13, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;We are deeply concerned by the incident that occurred at Store 3382 in Portage, Michigan. The behavior displayed by our associate is completely unacceptable and insensitive, violates our company policies, and does not reflect the values we uphold at Office Depot. We sincerely apologize to the customer affected and to our community for this regrettable situation,&#8221; the statement read.
It went on to reveal that the &#8220;manager&#8221; involved in the confrontation had been let go.

Conservatives Gather In Phoenix For Annual AmericaFest

Office Depot Scrambles After Employee Calls Charlie Kirk Memorial Poster ‘Propaganda’

Charlie Kirk

Politics

Propaganda

Bed Bath &amp; Beyond will no longer operate in California, with the company’s chairman saying the blue state’s “overregulated” system “makes it nearly impossible for businesses to succeed.”
“This decision isn’t about politics — it’s about reality,” executive chairman Marcus Lemonis said Wednesday in an official <a href="https://x.com/marcuslemonis/status/1958162142651470232/photo/1" target="_blank" rel="noopener">statement</a> on X. “California’s system makes it nearly impossible for businesses to succeed, and I won’t put our company, our employees, or our customers in that position.”
“California has created one of the most overregulated, expensive, and risky environments for businesses in America. It&#8217;s a system that makes it harder to employ people, harder to keep doors open, and harder to deliver value to customers,” the statement read.
Lemonis says that California’s economic policies have resulted in “higher taxes, higher fees, higher wages that many businesses simply cannot sustain.”
Bed Bath &amp; Beyond will still market its products to Californians and offer online ordering. The company says this will eliminate “the inflated costs created by an unsustainable model.”
“We&#8217;re taking a stand because it&#8217;s time for common sense. Businesses deserve the chance to succeed. Employees deserve jobs that last. And customers deserve fair prices. California&#8217;s system delivers the opposite.”
California Governor Gavin Newsom’s press office <a href="https://x.com/GovPressOffice/status/1958226910661767657" target="_blank" rel="noopener">responded</a> to the announcement on X: “After their bankruptcy and closure of every store, like most Americans, we thought Bed, Bath &amp; Beyond no longer existed.”
“We wish them well in their efforts to become relevant again as they try to open a 2nd store.”
Bed Bath &amp; Beyond is attempting a comeback after filing for Chapter 11 bankruptcy in April 2023, when it was forced to liquidate all its assets, including all of its retail stores. It <a href="https://ir.kirklands.com/Kirkland-s-Home-and-Beyond--Inc--to-Revitalize-Bed-Bath-Beyond-Brand-with-Neighborhood-Store-Strategy-Through-New-Strategic-Partnership" target="_blank" rel="noopener">merged</a> with Kirkland’s Home in 2024 and has subsequently rebranded.
The company plans to launch 300 “new smaller format ‘neighborhood’” locations across America, Lemonis told <a href="https://x.com/FoxNews/status/1958229596840587419" target="_blank" rel="noopener">Fox News</a> on Wednesday. The first “Bed Bath &amp; Beyond Home” store opened in <a href="https://abcnews.go.com/GMA/Living/bed-bath-opens-1st-new-store-nashville-new/story?id=124479646" target="_blank" rel="noopener">Nashville</a> earlier this month.

A4B02516-53EA-41E1-B0DE-7953BC8E6A0F_1_201_a

Bed Bath & Beyond Says It Will No Longer Operate In California’s ‘Overregulated’ System

California

Gavin Newsom

Retail giant Target revealed on Tuesday that customer boycotts damaged its sales in the first quarter, following the company&#8217;s January decision to scale back several diversity, equity and inclusion (DEI) initiatives.
Sales fell 2.8% from last year to $23.85 billion, below the $24.23 billion Wall Street expected, with Target now expecting a low-single digit decline in annual sales for 2025, a significant downgrade from its March projection of a 1% increase.
According to the company’s earnings <a href="https://corporate.target.com/press/release/2025/05/target-corporation-reports-first-quarter-earnings#:~:text=For%20fiscal%202025%2C%20the%20Company,be%20approximately%20%247.00%20to%20%249.00.">report</a>, “Comparable sales decreased 3.8 percent in the first quarter, reflecting a comparable store sales decline of 5.7 percent and comparable digital sales growth of 4.7 percent.”
Target, previously a staunch supporter of leftist causes, <a href="https://www.dailywire.com/news/target-rolls-back-dei-joining-other-major-companies-like-walmart-meta">announced</a> in January it would phase out several DEI initiatives after criticism from conservative activists and the White House.
Despite the reversal, the company continues to receive backlash from both the Right and the Left, with many conservatives arguing that the retailer’s retreat from DEI policies has come too late.
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In February, Target was <a href="https://www.dailywire.com/news/target-faces-shareholder-lawsuit-over-pride-campaign-dei-initiative-fallout">hit</a> with a class action lawsuit from shareholders who accused the retailer of misleading them about the risks posed by its DEI initiative, which the plaintiffs allege contributed to Target&#8217;s stock having plummeted more than 37% over the past year.
Rev. Jamal Bryant, who <a href="https://apnews.com/article/40-day-target-boycott-fast-dei-d1d40f79f5f1b3afb2dfe8561e7729a0">led</a> a nationwide 40-day boycott of Target stores after the company ended DEI initiatives in “a spiritual act of resistance,” called for a continuation of that effort.
“We faced several additional headwinds this quarter, including five consecutive months of declining consumer confidence, uncertainty regarding the impact of potential tariffs, and the reaction to the updates we shared on [DEI] in January,” Target CEO Brian Cornell <a href="https://www.cnn.com/2025/05/21/business/target-earnings-dei-tariffs">said</a> on an earnings call.
“I want to be clear that we’re not satisfied with these results,” Cornell added. “We’ve got to drive traffic back into our stores and visits to our site.”
The company faces additional challenges from potential tariffs on Chinese imports. While President Donald Trump&#8217;s threatened 145% tariffs were reduced to 30% in a May 12 deal, with some higher tariffs paused for 90 days, Target remains <a href="https://apnews.com/article/target-first-quarter-earnings-tariffs-ed5765bac92257a0bab3815ece31f5c1">vulnerable</a> due to its higher reliance on discretionary items compared to competitors like Walmart, according to the AP.
&#8220;We look at competition,&#8221; Cornell explained regarding potential price hikes. &#8220;We make adjustments literally each and every week, so we&#8217;re constantly adjusting pricing. Some are going up. Some will be reduced.&#8221;
The retailer operates nearly 2,000 stores nationwide with more than 400,000 employees, making its financial performance a significant indicator for the broader retail sector.
Out of 35 merchandise categories Target tracks, the company is currently gaining or maintaining market share in only 15, the AP reported.

Target’s DEI Drama Costs Big As Boycotts Impact Sales

Diversity Equity and Inclusion (DEI)

Stock Market

Wall Street

Even retail stores have decided to capitalize on the “<a href="https://www.dailywire.com/news/top-usa-soccer-player-does-trump-dance-after-goal" target="_blank" rel="noopener">Trump Dance</a>” in honor of President-elect Donald Trump, which became a viral hit during the 2024 election.
Christmas shoppers in Manhattan noticed the apparent Trump dance moves by a pair of animatronic mannequins showing off colorful puffer coats in a window display of the women’s clothing store Aritzia, the <a href="https://nypost.com/2024/12/22/us-news/automated-window-displays-at-nyc-aritzia-stores-appear-to-do-trump-dance/?utm_campaign=nypost&amp;utm_medium=social&amp;utm_source=twitter">New York Post</a> reported.
Those who saw the Fifth Avenue store window appeared to celebrate the display and praised the creativity, the outlet noted.
“There’s a new president, so [the display] isn’t bad to us,” one passerby said. “Maybe it is for some people.”
<blockquote class="twitter-tweet">
🚨 TRUMP&#8217;S AMERICA: Fashion brand Aritzia mannequins are doing the Trump dance on 5th Avenue &#8211; located on the same road as Trump Tower.
The dance is utterly contagious, it&#8217;s even seeped into deep-blue New York City.<a href="https://t.co/SCF6GjANRt">pic.twitter.com/SCF6GjANRt</a>
— Eric Daugherty (@EricLDaugh) <a href="https://twitter.com/EricLDaugh/status/1870595233429557546?ref_src=twsrc%5Etfw">December 21, 2024</a></blockquote>
“It’s an attention-getter,” a tourist named Chris, who was shopping with his family from West Palm Beach, Florida, said.
Chris’s wife, Kam, said, “And if it is [the Trump dance], it’s OK. You can like it or hate it.”
Some even stopped by to watch the dancing coats while others joined in on the fun, according to a video by the Post.
Caroline, a Baltimore, Md., resident, said, “That is how he [Trump] dances,” before demonstrating the moves.
“It looks like it,” she added. “But I guess a lot of people dance like that. Trump is just the one that’s in front of the cameras all the time.”
“I definitely see it,’’ Ray, a Los Angeles tourist, said when asked about the similarities between the mannequins and President-elect Trump’s moves.
Despite the similarities, a source with knowledge told the outlet that the mannequins&#8217; gestures were “definitely just generic dance moves” that are “not intended to mimic anything or anyone.”
It became a trend on social media after supporters made videos of themselves doing the same dance moves that Trump often did when he danced to the Village People’s “Y.M.C.A.” at his numerous campaign rallies.
NFL players from across the league and other stars in the sports world started celebrating their individual victories by doing the viral <a href="https://x.com/TrumpWarRoom/status/1858267401533714552">dance</a> sensation.
Las Vegas Raiders tight end Brock Bowers made the Trump-esque dance moves when he scored a touchdown after he caught a 23-yard pass late in the third quarter against the Miami Dolphins in Week 17 of this year. 
During the Detroit Lions game against the Jacksonville Jaguars, Za’Darius Smith and Malcolm Rodriguez celebrated their team’s defensive stop by also doing the funny <a href="https://x.com/Lions/status/1858247510399095080">Trump-esque dance</a> moves.
Tennessee Titans players Calvin Ridley and Nick Westbrook-Ikhine busted out the Trump moves ahead of what appeared to be a touchdown during the team’s game against the Minnesota Vikings.
The viral dance even made an appearance at the Concacaf Nations League Quarterfinals in St. Louis, when U.S. men’s soccer star Christian Pulisic <a href="https://www.dailywire.com/news/top-usa-soccer-player-does-trump-dance-after-goal">celebrated</a> making the first goal in the team’s 4-2 victory against Jamaica by rocking the <a href="https://www.dailywire.com/news/viral-trump-dance-takes-over-nfl-ufc">viral dance moves</a>.
Related: <a href="https://www.dailywire.com/news/viral-trump-dance-takes-over-nfl-ufc" target="_blank" rel="noopener">Viral ‘Trump’ Dance Takes Over NFL, UFC</a>

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