Once upon a time, brothers-in-law William Procter and James Gamble sold candles and soap. Their 19th-century family business grew into the largest consumer goods conglomerate in the world — launching the most recognizable brands on our grocery shelves, including Tide, Pampers, Crest, Nyquil and Old Spice.
Now, Procter & Gamble want to conquer a new market: identity-politics pandering.
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