<p>A study by Wesleyan Media Project <a href="https://heatst.com/politics/study-hillary-clinton-ran-one-of-the-worst-campaigns-in-years/?mod=sm_tw_post">published</a> this week took a look at the impact of advertising in the 2016 election and, in the process, highlighted the stunning degree to which Hillary Clinton&#8217;s campaign was strategically flawed. The most glaring strategic error: her advertising largely neglected policy, obsessively focusing instead on the personal &#8212; often in the form of identity politics and personal attacks against Donald Trump. She also almost entirely neglected key Rust Belt states that ultimately lost her the election.</p>
<p>As <a href="https://heatst.com/politics/study-hillary-clinton-ran-one-of-the-worst-campaigns-in-years/?mod=sm_tw_post">Heat Street</a> notes, the study demonstrates that Clinton&#8217;s campaign was &#8220;without a doubt one of the worst-run political operations in years.&#8221; The primary reason, the study <a href="http://mediaproject.wesleyan.edu/blog/2016-election-study-published/">concluded</a>, is that her campaign was &#8220;devoid of policy discussions in a way not seen in the previous four presidential elections.&#8221; Rather than talking about policy, Clinton devoted more than 60 percent of her time talking about personal issues, including identity politics and personal attacks.</p>

Just How Terrible Was Hillary’s Campaign? Study: Worst In A Long Time, And Here’s Why.

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