HelloFresh Rival Saw Grotesque Pride Ad And Said, ‘Hold My Beer’

The meal delivery service HelloFresh made headlines last week for a vulgar ad it shared on social media in honor of Pride month. Not to be outdone, its competitor company Blue Apron followed with an equally suggestive Instagram post.

“Official Statement: We know that for some, eating is a top priority this month. We respect that. And while eating out can be exciting, there’s something to be said for diving head first into a satisfying box at home. Happy Pride to everyone who appreciates a good box,” the company wrote. The caption added, “Happy Pride. Comment BOX and we’ll DM you how you can eat ours.”

This was, of course, a thinly veiled reference to oral sex. It was likely an appeal to lesbians and a response to the HelloFresh post, which alluded to anal sex for gay men. 

Commenters on the Blue Apron post were either delighted or disgusted, with no in-between.

“Just cancelled my subscription,” one of the top comments says. 

“Why does everything have to do with sex,” a second commenter asked. 

“This is…. f***ing weird,” a third reaction said.

The Daily Wire reached out to Blue Apron, seeking comment.

The controversial social post came just days after meal kit delivery company HelloFresh shared an equally sexually charged social media post.

“We know that eating isn’t always a top priority this month,” the company wrote. “We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”

The post is a reference to anal sex and preparation for sexual activity. The company further amplified the “joke” by using a suggestive promotional code from a commenter. “Use code BOTTOMSUP for a Pride Month discount,” the company wrote, as The Daily Wire previously reported.

Major food companies have used sexual themes during Pride Month marketing in the past. In 2022, the Uber-owned food delivery service Postmates launched a “bottom-friendly” Pride campaign developed with an anal surgeon that promoted specific foods for those preparing to engage in anal sex. 

Despite the backlash, these companies continue to cater to a very small percentage of their customers and virtue signal their fealty to Pride, even as other major retailers like Target move away from rainbow-drenched displays in June.