UPDATED November 13, 2016
On November 13, President-Elect Donald Trump named Bannon his White House Chief Strategist. He will serve alongside White House Chief of Staff and former RNC Chairman Reince Preibus as co-equals, reportedly.
ORIGINAL: On Wednesday, the Trump campaign shifted top campaign staff: the new CEO of the campaign is, predictably and hilariously, Steven K. Bannon, the current chairman of Breitbart News. I have a bit of experience with Bannon, given that I was the editor-at-large of Breitbart News for four years, and worked closely with Breitbart and Bannon.
Here’s what you need to know about Bannon, as well as new campaign manager Kellyanne Conway.
1. Steve Bannon Turned Breitbart Into Trump Pravda For His Own Personal Gain. Back in March, I quit Breitbart News when it became clear to me that they had decided that loyalty to Donald Trump outweighed loyalty to their own employees, helping Trump smear one of their own reporters, Michelle Fields, by essentially calling her a liar for saying that she had been grabbed by then-Trump campaign manager Corey Lewandowski. Here’s what I wrote at the time:
Andrew built his life and his career on one mission: fight the bullies. But Andrew’s life mission has been betrayed. Indeed, Breitbart News, under the chairmanship of Steve Bannon, has put a stake through the heart of Andrew’s legacy. In my opinion, Steve Bannon is a bully, and has sold out Andrew’s mission in order to back another bully, Donald Trump; he has shaped the company into Trump’s personal Pravda…the facts are undeniable: Breitbart News has become precisely the reverse of what Andrew would have wanted. Steve Bannon and those who follow his lead should be ashamed of themselves.
Not to say "I told you so," but I did tell you so.
2. Bannon Uses Celebrity Conservatives To Elevate His Personal Profile. Bannon began receiving conservative media attention for his documentary Generation Zero. And he began elevating his profile by latching onto Michele Bachmann with his documentary Fire From The Heartland. But he truly insinuated himself into the circles of conservative power by making a 2011 documentary about Sarah Palin, The Undefeated. His connection with Palin upped his brand in the movement significantly. He soon began appearing on Fox News with Sean Hannity fairly regularly, became personal friends with Hannity, and met Andrew Breitbart. He insinuated himself into Breitbart’s business by lending him office space, then made a documentary starring Breitbart, Occupy Unmasked. When Breitbart died, his business partner Larry Solov offered Bannon chairmanship of the company. Bannon then turned Breitbart into his personal domain, making himself a regularly bylined columnist (certainly rare for a major media company) and installing himself as a radio host on Breitbart Radio on Sirius XM. Finally, he used his role as Breitbart CEO to turn the outlet into Trump Pravda, creating a stepping stone to close connection with Trump. Breitbart publicly burned bridges with everyone to maintain its Trump loyalty. That was Bannon, a scorched-earth personal opportunist.
3. Bannon Took At Least One Major Breitbart Investor For A Serious Ride. One of the main investors in Breitbart News is Robert Mercer. The Mercer family put millions of dollars into a Ted Cruz super PAC during this election cycle, even as Bannon manipulated Breitbart News into a Cruz-bashing Trump propaganda outlet. The spokesperson for the Mercer family was Kellyanne Conway, who has now been installed as Trump’s campaign manager. I have been reliably informed by sources associated with the pro-Cruz super PAC that for months, as Bannon was using Breitbart News to promote Trump, the Mercers were defending Bannon’s neutrality to other Cruz supporters worried about Breitbart’s dishonest coverage about Cruz.
4. Breitbart’s Staff Lusts After Trump Involvement. Long before the billionaire officially entered the presidential race, Bannon was close to him; in April 2014, the Trump offices described Bannon thusly: “MAJOR SUPPORTER OF MR. TRUMP.” The new team at Trump headquarters will undoubtedly include all the Breitbart staffers who openly lusted after power within the Trump campaign: Joel Pollak, the Breitbart lawyer who desperately wanted to be a Trump speechwriter, and wrote a disgusting hit piece about me personally when I left and accurately accused the website of becoming an adjunct to the campaign; Matthew Boyle, the pseudo-journalist who reportedly bragged about becoming Trump’s press secretary; Milo Yiannopoulos, the Trump-worshipping alt-right droog stooge. They’re all in with their Godking, now.
5. Under Bannon’s Leadership, Breitbart Openly Embraced The White Supremacist Alt-Right. Andrew Breitbart despised racism. Truly despised it. He used to brag regularly about helping to integrate his fraternity at Tulane University. He insisted that racial stories be treated with special care to avoid even the whiff of racism. With Bannon embracing Trump, all that changed. Now Breitbart has become the alt-right go-to website, with Yiannopoulos pushing white ethno-nationalism as a legitimate response to political correctness, and the comment section turning into a cesspool for white supremacist mememakers.
6. This Is Precisely The Sort of Corrupt Media Relationship Breitbart Used To Abhor. Andrew Breitbart used his memoir, Righteous Indignation, to target one thing above all else: what he called the Democrat-Media Complex. He hated the merger of the Democrats and the media, and particularly despised their lie of objectivity. Breitbart News never claimed to be objective. But until Trump won the nomination, leadership at Breitbart News maintained that they had not become a loudspeaker for Trumpism. That was obviously a lie, and one Breitbart would hate. HATE. Now, it’s clear that Breitbart News is indeed Bannon.com and Trumpbart News. That’s pathetic and disgusting.
7. Trump’s Campaign Strategy Could Be The Launch Of A New Media Outlet. Because Bannon’s ambitions extend to Steve Bannon, he’ll tell Trump he’s doing a fantastic job even if he isn’t. That’s how Bannon Svengalis political figures and investors – by investing them in his personal genius, then hollowing them out from the inside. There’s a reason Sarah Palin went from legitimate political figure to parody artist to Trump endorser, with Steve Bannon standing alongside her every step of the way. There’s a reason Breitbart News went from hard-charging news outlet to drooling Trump mouthpiece. Bannon emerges from all of this unscathed. So what’s next on his agenda? If Trump wins, he’s in a position of high power; if Trump loses, Bannon could head up a new media empire with Trump’s support and the involvement of new Trump supporter and ousted former Fox News head Roger Ailes. Look for Sean Hannity to be a part of any such endeavor.
8. Bannon Is A Legitimately Sinister Figure. Many former employees of Breitbart News are afraid of Steve Bannon. He is a vindictive, nasty figure, infamous for verbally abusing supposed friends and threatening enemies. Bannon is a smarter version of Trump: he’s an aggressive self-promoter who name-drops to heighten his profile and woo bigger names, and then uses those bigger names as stepping stools to his next destination. Trump may be his final destination. Or it may not. He will attempt to ruin anyone who impedes his unending ambition, and he will use anyone bigger than he is – for example, Donald Trump – to get where he wants to go. Bannon knows that in the game of thrones, you win or die. And he certainly doesn’t intend to die. He’ll kill everyone else before he goes.
Bannon’s ascension is the predictable consummation of a romance he ardently pursued. I joked with friends months ago that by the end of the campaign, Steve Bannon would be running Trump’s campaign from a bunker. That’s now reality. Every nightmare for actual conservatives has come true in this campaign. Why not this one, too?