The ratings for the Trump National Convention are in, and Donald Trump wouldn't be happy with the results.
According to CNN Money, the second night of the Trump convention averaged 19.8 million viewers, while the second night of the conventions in 2008 and 2012 averaged 21 million viewers and 20 million viewers, respectively.
The average viewership for the cable networks from 10-11 pm on Tuesday was as follows:
- Fox News: 5.3 million.
- NBC: 4.7 million.
- CNN: 3.1 million.
- CBS: 2.5 million.
- ABC: 2.3 million.
- MSNBC: 1.5 million.
Fox News's primetime viewership declined from the previous convention, from 5.8 million in 2012 to 4.8 million on Tuesday, while CNN's viewership increased from 1.1 million in 2012 to 2.8 million on Tuesday.
According to Deadline, the 18-49 demographic ratings for NBC, CBS and ABC for the Trump convention were down 15 percent from 2012.
On Monday, the cable networks had 23 million total viewers, meaning there were less people watching on Day Two of the Trump convention.
CNN Money speculates that the reason for the decline in viewership from 2012 is due to the fact that there has been little "star power" at the convention so far, which may be true but begs the question as to why there has been less "star power" at the convention so far. The obvious answer is because many prominent Republicans don't want to be stained with the cancer of Trumpism.
CNN Money speculates that the reason for the decline in viewership from 2012 is due to the fact that there has been little "star power" at the convention so far.
However, as CNN Money points out, the ratings bump could very well occur when Trump gives his speech, which could very well happen since Trump does carry "star power," despite his numerous flaws as a candidate. That will be when the ratings comparisons to 2012 and 2008 will become very interesting.