In just a moment I am going to explain to you why Camping World CEO Marcus Lemonis is the stupidest CEO alive. In the meantime, after telling anyone who agreed with Trump's handling of Charlottesville "don’t shop at my business," Lemonis is now insulting the intelligence of his customers by straight up lying to them.

I'm not the one making that claim. The leftwing Snopes is calling Lemonis out. Let's start with the full context of his original remarks:

CNBC's Michelle Caruso-Cabrera: Marcus, you have a consumer-facing business, Camping World. So do you worry about — if you were on one of these [presidential] councils, would you worry, thinking ‘Wow, I’ve got to deal with consumers every day, are they going to look at the business poorly because I’m associated with the White House?’

Marcus Lemonis: There’s no doubt that there is [sic] probably not many consumers in this country today that are in favor of what has been said in the last couple of days and if they are, quite frankly don’t shop at my business. And I think the reality of it is is that there is a fear, there is a fear of association.

Here is Snopes:

Lemonis did strongly appear to have suggested that anyone who agreed with President Trump’s controversial remarks about the events of 12 August 2017 in Charlottesville, Virginia, should not shop at his stores.

Ya think?

On three fronts Lemonis is admonishing me: 1) I not only agree wholeheartedly with Trump's handling of Charlottesville, I believe it was one of the finest moments of his young presidency. 2) I am an RV owner who is right now writing this in a camper, who has spent 6 weeks of this summer on the road, who is planning two more trips this year and a two-month cross-country trip early next. 3) I have already spent upwards of $300 at Camping World this summer.

Also, I am not an unforgiving jerk. Being on live television and put on the spot in a world filled with fascist leftists eager to launch boycotts, is no easy thing. We should accept an apology or clarification from anyone put in that position.

But that is not what Lemonis is doing.

Instead he is gaslighting his own customers with this lie:

For the record, what I said is that if you are OK with what happened in Charlottesville, what was said and what was done, I’m not ok with it.

So from my position, once and for all, loud and clear – what I said is that if you are ok with what was said in Charlottesville and what was done, then I’m not ok with it.

Even the leftwing Snopes is calling out this lie:

In fact, these are inaccurate descriptions and summaries of what Lemonis said on CNBC. He did not mention “what happened in Charlottesville,” or “what was said in Charlottesville[.]”

And now I am going to tell you why Marcus Lemonis is the stupidest CEO ever...

After six weeks of camping, after staying overnight in more than two dozen campsites in nearly 10 states, what I have discovered is an uncommonly decent group of people who make up a subculture of traditional, hard-working, patriotic, right-leaning Americans. The people who spend their annual vacations and weekends in motor homes are Trump People. Not all, but enough that any exceptions prove the rule.

We are people who love the open road, love the feeling of independence that comes with an RV, who just want to be left alone with our families, barbecues and dogs. In other words, our sacred trips are all about escaping the pressures of the Real World, and you can be damn sure that includes the obnoxious politicization of absolutely everything, most especially from virtue-signaling CEOs.

We are also Camping World customers. This is where we go to upgrade our RVs, to purchase our supplies, to re-up our Good Sam memberships. We enter "Camping World" on our GPS and if there is one on the way, sometimes we stop in... just cuz.

Well, no more. At least not this guy, and judging from the camp chatter, I am far from alone.

We campers are good people who can abide a mistake and graciously accept an apology.

What we cannot abide, though, is a liar, and Mr. Lemonis is lying.