When Joy Villa woke up Sunday morning, she was a rather obscure musician most well-known for her revealing outfits.
How obscure? Her 2014 album "I Make the Static" was ranked 543,502 on Amazon.
But when she woke up Monday morning, after attending the Grammys, all that had changed. Her "Static" album had soared to No. 1 -- an increase of 54,350,100 percent! In fact, the top six entries on Amazon's "movers and shakers" were all works by Villa.
So what did she do to blow up overnight? Did she amaze the gathered musical luminaries with a Whitney-like rendition of "I Will Always Love You"? Nope. She wore a dress -- this time one that covered all of her bathing suit areas but garnered a different kind of attention.
Villa wore a full-length red, white and blue dress that said "MAKE AMERICA GREAT AGAIN" from the top to the flared bottom, where the word "TRUMP" was emblazoned. The heads of the liberals gathered to praise each other for their artistic creativity collectively exploded.
The dress was created by Filipino-born designer Andre Soriano, who described the outfit as “a tribute to OUR President of the United States." Not my president, shouted the artists who preach tolerance -- unless you think differently from them.
On Instagram, Villa urged her followers to “see the person over the politics."
“Sometimes you just gotta be free to express yourself,” she wrote. “Thank you to all of my supporters and fellow believers. Life is about living free and loving it. Be your beautiful selves tonight!”
“Go big, or go home. You can either stand for what you believe or fall for what you don't. Above all make a choice for tolerance and love. Agree to disagree. See the person over the politics, carry yourself with dignity, always. Life is made to be lived, so go boldly and give no effs.”
But that didn't happen, the tolerance and love part. Just check Twitter or Facebook.
But either way, Villa is on everyone's mind this Monday morning, and her album sales are through the roof. Well played, Joy.